![]() ![]() Normally, engagement goes down on weekends but 9:00 AM comes before people start engaging in their offline weekend plans. Saturdayĩ:00 AM is the sweet spot for posting on Instagram on Saturdays. This long time frame provides an opportunity to post long-form content like IGTV videos or Instagram live streams. But engagement is consistent from as early as 7:00 AM to 2:00 PM. The best time to post on Instagram on Friday is 2:00 PM. Actually, engagement is steady from 11:00 AM to 2:00 PM on Thursdays, so try posting Instagram Stories with engagement magnets like polls, quizzes, and questions. The best time to post on Instagram on Thursday is 12:00 PM. Yeah, it’s also the day that gets the highest engagement, so you can schedule important posts like product launches, discounts, brand announcements, etc. The best time to post on Instagram on Wednesday is 11:00 AM. On Tuesday, engagement is strong in the morning between the hours of 8-10 AM, but the peak time to post is around 9:00 AM. ![]() The best time to post on Instagram on Tuesday is 9:00 AM. They mostly just want to catch up on the latest news from their friends, favorite influencers and brands, so post content that is easy to digest and share. ![]() At this time, most of your followers are having their lunch breaks and might choose to unwind by scrolling through Instagram. The best time to post on Instagram on Monday is 12:00 PM. So here’s a rundown of the best times to post on Instagram for each day of the week. That’s probably because people like to do more in-real-life activities on weekends, rather than sit on a couch with their eyes glued to their phone screens.īut… I would assume that, as a business, you plan to post more than once a week. Weekends, on the other hand, usually have low engagement. This only makes sense - it’s best time to take a break from school or work and school through Instagram. They discovered that Instagrammers are most likely to be online mid-day and mid-week. They also took data from their own social team’s experiments posting content to 200k followers to pinpoint the average best time to post on Instagram: The team at Hootsuite analyzed over 30,000 Instagram posts from all kinds of businesses. What is the overall best time to post on Instagram? Your past wins can guide you to know when you should post content on Instagram. What do you want to achieve through your Instagram marketing strategy? Do you want to increase awareness, get more engagement, drive traffic, increase conversions, or something else entirely? Figure out what success means to you, and check when your posts last achieved that success. But there are also many tips on getting free Instagram likes, so check that out if you’re interested. Recency is one of the easiest and quickest ways to grow your Instagram audience. So, all things being equal, a newer post will show up first on an Instagram feed before an older one. But Instagram’s algorithm prioritizes recency. If your followers are asleep when you post, how will they engage with your content? That being said, there are some best practices you can follow that can help you get your content in front of more eyes. ![]() So your “golden” post time on IG might not work for a different brand. The signals used by the almighty Instagram algorithm (ugh… don’t even get me started on this one)Įvery brand, including yours, caters to a unique target audience with unique preferences and social media behavioral patterns.The kind of post (regular feed post, Story, IGTV, Live videos, or Reels).The best time to post on Instagram depends on factors like: And even then, the answer is not definite. There are many factors to consider before you can give a sensible answer. But as you might’ve guessed, it’s a bit more complicated than a simple yes.Īsking “When’s the best time to post on Instagram?” is like asking how much Instagram Ads cost. Click and get them now! Is there really a best time to post on Instagram? Free download: Professionally designed, fully customizable Instagram ad templates. ![]()
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